BLVGARI

We offer Blvgari Products

FROM THE ORIGINS TO THE 1940s

The shape and materials used in the silver artefacts created by Sotirio Georgis Bulgari during the last quarter of the 19th century were in a “Neo-Hellenic” Style, greatly sought after by English tourists visiting Rome. It combined elements of the Byzantine and Islamic traditions and featured allegorical, floral and foliate motifs. As until 1950s Paris was the center for fashion and creative jewellery, Sotirio’s production would be influenced by French style for many years. With their geometric design or stylised naturalistic motifs, the Bulgari jewels of the early ‘20s were therefore inspired by Art Deco style and characterised by platinum mounts. The jewels of the ‘30s are distinctive for their more imposing dimensions and marked geometric motifs in diamonds of different cuts or diamonds combined with a coloured gemstone, such as a sapphire or ruby.

Convertible jewels were also fashionable at that time and necklaces could be divided, making it possible to wear the different components separately as bracelets, clips, or brooches. These years also saw the creation of one of Bulgari’s greatest and long-standing successes: the Trombino ring. The name derives from its shape, reminiscent of a small trumpet. Giorgio Bulgari gave one of the first examples to his future wife, Leonilde. During the ‘40s, a radical change took place in the jewellery creation. It was no longer produced in diamond-encrusted platinum, but in gold with sparing use of precious gemstones. These factors were primarily determined by the restrictions caused by the Second World War. Rigid geometric designs became softer and more naturalistic. At the end of 1940s Bulgari also introduced snake-shaped bracelet-watches. The first exemplars of this motif, then became one of the most celebrated Brand icons, Serpenti, , were highly stylised with coils realised either in tubogas or in gold mesh that wrapped around the wrist.
This watch was subsequently made in increasingly varied versions exploring every possible shape of case and dial. The case was positioned at the end or at the centre of the bracelet.

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200 Stockton Street, San Francisco CA 94108

(415) 399 9141